Why do you think you need Marketing? SRD InterActive is a firm built on the conviction that business needs proper marketing strategy and planning for assured success. That strategy starts with a clear picture of the customer and an equally clear picture of the customer's needs that the business will meet. Only then can the business develop solutions to take to market.
Once the business knows the customers, their needs, and the solutions to offer, the next challenge is to determine how to offer them. Every delivery method is driven by the demand for the solutions (products or services.) If you offer something everyone needs at least three times a week, you really just need some good real estate and a catchy sign to reach your initial revenue goals. But if only a few people in any given population uses what you offer, you must think through your marketing strategy, because there are many, many options.
If you are already are in business, you are probably faced with one or more of these challenges:
- Each year your yellow pages ad is more expensive than the last, with no change in the number of leads generated.
- You have only a simple Website – a business card online with a generic AOL email address – which you notice very few people ever use.
- Holding good employees and recruiting replacements is getting harder to do.
- Marketing through advertising and referrals is generating leads, but qualifying prospects is taking too much time.
- You've got lots of new business – congratulations! But the intense focus on new business is keeping you away from your established customers.
- You spent good money on a Website a few years ago. However, the sales team is expressing concerns that the Web site they are pointing prospects and clients to does not compare well to your competition.
Here is where SRD InterActive can help you and your business. Your marketing program can and should be your best employee; make it work for you around the clock and around the world! Small businesses need to make a proportionately larger audience aware of their offerings than firms with big sales teams and marketing budgets. As you work with us to develop your Marketing Strategy, we will help you consider and evaluate your alternatives in traditional and online marketing channels. After we carry your marketing strategy to launch, we will measure its effectiveness and report the return on your investment.
If you aren't sure what you need to do, you just know you have to change something, click on the Marketing Planning image in the upper left of this page and step through our consultation process. If you are set on an Internet marketing program for your company, go to the checklist on the left and tell us what you want it to do. We will gladly consult with you to determine if we agree and how to move forward. No obligation for that initial discussion. You will come away wiser and we will know if you need what we offer.
Interactive marketing is often thought of as only being Web-based.
But SRD InterActive sees the Web as just the end result of
an Integrated marketing
program. Traditional small business marketing services are
offered by SRD InterActive to direct prospects and customers
to the Web. They include: