Marketing is as many parts science as it is art. The science, or logical, aspects of business marketing often escape the harried business owner and senior staff who only want "something effective" to answer an immediate sales need. Unforeseen "business challenges" happen when an idealized business plan meets your business reality. That's why SRD InterActive is the perfect adjunct to your staff. We work with you and your staff to develop an Internet business strategy with specific marketing solutions to your "I need it yesterday" business challenges. The results are measurable, more efficient, and provide for the tactical need within the framework of strategy. Our process is customized to each customer, but it roughly follows this flow:

Discovery

Fully explore the business need Establish the business goals Determine the standards for success Assess the current marketing situation (messages, brand attributes, etc.) Understand the nature and effectiveness of the competition Gather all available content (collateral, multimedia, PR, ad copy, etc.) Brainstorm solutions Determine the content gaps

Information Architecture

Storyboard the content Conceptualize the functionality

Creative Design

Support brand attributes Incorporate elements of other marketing channels

Build & Test

Program in required functionality Optimize for speed and search engines Load content Test interface, function and content

Launch

Promote the launch of the site

Measure & Improve

Rank site metrics against the standards for success Alter site messages and methods over time in response to metrics, feedback, and testing

In addition, SRD InterActive can help you to maximize the value and return on your investment into one or more existing Web sites. Search engine optimization services are available for a one-time tune up of your site or as an ongoing contract to maintain your site at the top of the list of results for searches on keywords you choose and we recommend. Using SRD InterActive's Web hosting solution, your site will use the latest in HTTP compression to deliver your content to any viewer anywhere with a responsiveness that is noticeable on even the poorest of dial-up connections. Our team of professionals can test the usability of your Web site to insure that you are not making the online experience for your prospects and customers an arduous one. Our writers and technical staff team up to provide timely, informative email marketing content delivered via email from a list your invite your site visitors to enroll in.